Even though email is ancient in terms of internet history, it has stood the test of time. And with the prevalence of smartphones and tablets, email is now mobile and with us wherever we go.
Email marketing (via newsletters) can be a powerful tool to stay in touch with clients, promote new products, services, promotions, attract new prospects, etc. It can help drive traffic to your website or blog where you can then convert them into sales or donations or what have you.
In the first post on SEO Basics, I defined SEO and discussed some of the basic concepts: organic & paid search results, on page vs. off page SEO, keywords and the importance of quality content.
In part 2, I’ll focus on some basic “on page” signals that will help you rank higher in the SERPs (Search Engine Results Page).
In my previous post about improving your local SEO, I laid out a few specific things you could do to help promote your website (and business) in your local area. Now I’m going back to SEO basics and why you might want to consider SEO in general plus some more common techniques.